by banderson | Sep 3, 2012 | Marketing, Strategy, Volume Series
Have you ever thought of what it takes to truly live? Not just exist, but live a life of worth? Have you ever just woken up and thought that today, what you do matters? Have you ever pondered your day before sleep and wondered at how you survived the challenges you...
by banderson | Aug 20, 2012 | Marketing, Strategy, Volume Series
Most everyone I meet tends to hallucinate daily. They aren’t dropping acid or doing drugs. They aren’t indulging in ayahuasca or peyote ceremonies. They aren’t residents of a metal ward in some hospital. They are just average people envisioning their health, wealth...
by banderson | Aug 6, 2012 | Marketing, Strategy, Volume Series
Q: What do Bill Gates, Mark Zuckerberg, Jeff Bezos, Larry Page, Marc Beniof and the late Steve Jobs all have in common besides obscene affluence? A: They were all “monomaniacs on a mission” to change the world with their technology. Famed “social ecologist” Peter...
by banderson | Jul 23, 2012 | Demand Generation, Marketing, Volume Series
Nothing can create a more heated debate between sales and marketing then the discussion of “leads.” It starts because the first question every sales rep asks after they find out how their compensation package is structured is “where are my leads?” It continues...
by banderson | Jul 16, 2012 | Marketing, Volume Series
You may have heard of a Brand Pyramid before. You may even have tried to develop one or two or ten for your organization at one time or another in your career. If you haven’t had this pleasure yet, then don’t despair, as this won’t require PhD level efforts. Most...
by banderson | Jul 9, 2012 | Design, Marketing, Volume Series
Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact. So, for all of you who don’t have JP Morgan or Coca Cola or Facebook’s...
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