by banderson | Jun 29, 2015 | Inbound Marketing, Social Media, Volume Series
We have talked about various marketing subjects, such as content, inbound, and SEO. It would seem that there is still some confusion regarding the differences of these topics. Contrary to popular belief, they are NOT the same thing. The Social M’s wrote a really great...
by banderson | Jun 22, 2015 | Inbound Marketing, Social Media, Volume Series
All hail the King… AKA Content. Today’s secret to every great longstanding marketing campaign is “content” and “conversation.” The idea is to create valuable content in order to attract leads and convert them into customers—and then into repeat buyers. We know that...
by banderson | Jun 1, 2015 | Leadership, Social Media, Strategy, Volume Series
Last week we talked about the idea of how every company needs marketing to thrive. We mentioned how we have to balance both inbound techniques and a solid networking strategy. Networking really can deliver excellent ROI for your business. Having a solid foundation of...
by banderson | May 18, 2015 | Social Media, Strategy, Volume Series
The question of the week is “whether or not social media should be taught in schools?” We think the answer is undoubtedly YES, but it must be done the right way. For the most part, people use social media every day of their lives. And that goes from kids in middle...
by banderson | May 11, 2015 | Inbound Marketing, Social Media, Volume Series
Blogs are obviously very important to your business. We’ve found that blogging can be very influential in both the short-term and long-term range. We have discussed some characteristics of a good blog before: a good word length, appropriate links; relevant images; a...
by banderson | Feb 23, 2015 | Inbound Marketing, Social Media, Strategy, Volume Series
We’ve talked before about the importance of buyer personas and bringing in that human element. We know that always understanding, developing and maintaining buyer personas will make or break our marketing career. The idea is to have one type of person in mind when...
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