by banderson | Dec 27, 2021 | Marketing, Social Media, Strategy, Volume Series
Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact doesn’t hurt. So, for all of you who don’t have JP Morgan or Coca Cola or Facebook’s budgets,...
by banderson | Dec 20, 2021 | Leadership, Marketing, Strategy, Volume Series
If I had $1 for every time I was asked what my philosophy of marketing was, I would have enough money fund a water well for my favorite charity. Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some...
by banderson | Dec 13, 2021 | Demand Generation, Marketing, Strategy, Volume Series
The world is truly flat thanks to the worldwide web and while browsing new topics I love uncovering other marketing professionals from distant places who share the values I hold dear for both the art and science of marketing. For lack of a better description I...
by banderson | Dec 6, 2021 | Marketing, Social Media, Strategy, Volume Series
How many times have we talked about the inbound methodology chart? Probably a million and one, right? Attract; convert; close; delight. It’s just that simple—that the entirety of the inbound marketing strategy comes down to just those four words. Of course, we define...
by banderson | Nov 29, 2021 | Leadership, Marketing, Social Media, Volume Series
I have been reading a lot lately on how to become a Social CEO as well as about the value your employees’ first hand conversations with your customers to uncover not only what it is they want but more importantly what they need. But, what if there was an easy way to...
by banderson | Nov 22, 2021 | Leadership, Social Media, Strategy, Volume Series
I’ve been thinking a lot about the art form that is engaging your employees. There is a certain finesse needed to help your team reach their fullest potential. With that comes a level of trust, respect, and dependability, but you must first master those qualities...
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