by banderson | Oct 28, 2013 | Design, Marketing, Strategy, Volume Series
Suffer from insomnia lately? According to the National Sleep Foundation, 48% of Americans occasionally suffer from insomnia while 22% suffer every or almost every night. Many of these sleepless nights can be directly attributed to manageable business concerns. There...
by banderson | Oct 21, 2013 | Design, Strategy, Volume Series
A debate has been brewing for the last few years pitting knowledge workers and their respective corporations. The dream of most people in the working world is to actually do their job from anywhere at anytime as long as they complete the tasks assigned while...
by banderson | Oct 14, 2013 | Product Marketing, Strategy, Volume Series
If you work in an office, home office or even out of a car, airplane or boat using what is in your mind versus a skill or trade that requires physical effort the you are considered a “white collar worker”… in today’s parlance the politically correct term is “knowledge...
by banderson | Sep 30, 2013 | Inbound Marketing, Strategy, Volume Series
Last week we discussed Corporate DNA and the core values of an organization. As this is a marketing blog, I will endeavor this week to focus on the best practices for the “marketing driven” inclined. Marketing Driven DNA has elements of: Positioning: look and feel...
by banderson | Sep 23, 2013 | Marketing, Strategy, Volume Series
Have you ever stopped to consider what makes your company unique? What is that persistent thread that pervades all and installs the central core to your mission and ultimate success (or failure)? Yes, there always lies something at the heart of every organization...
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