by banderson | Jun 10, 2013 | Philanthropy, Strategy, Volume Series
To know one’s SELF Is to look within and find Your heart cannot be on a shelf. Let spirit soar and ground to mind To honor one’s FAMILY Is to make time, to be present And find the glee. Let love prevail and intent cement To share one’s COMMUNITY Is to recognize the...
by banderson | Jan 28, 2013 | Inbound Marketing, Strategy, Volume Series
Your prospects are getting smarter everyday and you may not even be aware of it or part of their buyer’s journey. Yes, the world of business has changed dramatically from the days when a sales rep was your primary vehicle for communications with potential customers...
by banderson | Dec 10, 2012 | Demand Generation, Strategy, Volume Series
Americanization of the 17, 18 and 1900’s (good, bad or indifferent) was built with the philosophy of a “melting pot”, or intermarriage, of cultures and ethnicities. Most marketers since then have targeted this middle ground believing that a common message could be...
by banderson | Oct 15, 2012 | Inbound Marketing, Social Media, Volume Series
Why is it that most websites just suck? Yes, there are a few examples of great sites, but for the most part sites suffer from “word vomit”, a lack of compelling graphics, little-to-no organization and absolutely no sense of story, journey or directed purpose. You...
by banderson | Oct 8, 2012 | Inbound Marketing, Strategy, Volume Series
Do you know if your prospects like hotdogs and baseball or haute cuisine and Broadway musicals or beer and football or sushi and strip bars or comfort food and a good book? Implicit in answering this question is an understanding of not only who your target customers...
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