by banderson | Aug 20, 2012 | Marketing, Strategy, Volume Series
Most everyone I meet tends to hallucinate daily. They aren’t dropping acid or doing drugs. They aren’t indulging in ayahuasca or peyote ceremonies. They aren’t residents of a metal ward in some hospital. They are just average people envisioning their health, wealth...
by banderson | Jul 9, 2012 | Design, Marketing, Volume Series
Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact. So, for all of you who don’t have JP Morgan or Coca Cola or Facebook’s...
by banderson | Jul 2, 2012 | Design, Marketing, Volume Series
If I had $1 for every time I was asked what my philosophy of marketing was, I would have enough money fund a water well for my favorite charity. Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some...
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