by banderson | Jun 23, 2014 | Marketing, Strategy, Volume Series
In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always understanding, developing and maintaining buyer personas will make or...
by banderson | Jun 16, 2014 | Inbound Marketing, Strategy, Volume Series
There is a certain art to the thank you page that we sometimes forget the importance of. It seems like such a trivial step, but it is actually one of the most important aspects of your call-to-action (CTA) landing page process. Of course, the actual content is the...
by banderson | Jun 2, 2014 | Marketing, Strategy, Volume Series
Lately I’ve been thinking a lot about unconventional methods to marketing campaigns; what works, what doesn’t, and what is just plain crazy. Guerrilla marketing, named for guerrilla warfare, utilizes alternative and unconventional strategies in order to promote your...
by banderson | May 19, 2014 | Inbound Marketing, Social Media, Volume Series
In this modern world, social media plays a significant role in furthering your business, so it may be time to update your marketing plan by adding a business Facebook page. Yes, Facebook can be very beneficial, particularly for the larger companies as more and more...
by banderson | May 12, 2014 | Social Media, Strategy, Volume Series
Social media has changed our world in ways some would term “revolutionary” and others term it “irrecoverable.” While world news has certainly illuminated the positive life-changing ways social media has helped specific causes, it seems that quietly, behind the...
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