by banderson | May 5, 2014 | Leadership, Social Media, Volume Series
It seems that since the dawn of the industrial age, enterprise business models have been the textbook case study of an oligarchy if not an outright dictatorship. Which is to say that large groups of people are held to the standards, demands and of course whims of a...
by banderson | Apr 28, 2014 | Marketing, Strategy, Volume Series
Every successful company has strong marketing and sales teams working together. There seems to be a stigma attached to the idea of the two teams always at odds, as if they are competing against each other. This is not the case. In fact, they are two halves of the same...
by banderson | Apr 14, 2014 | Social Media, Strategy, Volume Series
If prostitution is purported to be the world’s oldest profession, then surely sales must be the second oldest recognized; and since a marketing blog certainly isn’t the correct place to talk about the oldest profession in recorded history, it only makes sense to weigh...
by banderson | Mar 3, 2014 | Inbound Marketing, Strategy, Volume Series
Any one who has spent any amount of time watching the Food Network or even just a French cooking show knows that a mirepoix (celery, onions, carrots) is at the heart of most every recipe. Being from New Orleans I learned to start all recipes with the Trinity (celery,...
by banderson | Feb 10, 2014 | Leadership, Strategy, Volume Series
Do you have a great idea for the next great thing or service? Have you put together the prototype, thought through (and written out) your business plan, resource requirements and go-to-market strategy? Have you tested it out on friends and family? If you’ve...
Recent Comments