Never underestimate the power of a great email campaign. It can truly do wonders for your business. Email marketing is one of the most profitable marketing channels in terms of your ROI. I’m definitely a firm believer in the power of Social Media, but an email campaign (when done right) can be even more profitable.
Email marketing does two main things very effectively:
These things are all well and good, but you must remember to track your ROI. The great thing about email is that you can track ROI fairly easily. It is like an ad but cheaper. Basically, you are using real data to make smart choices.
So how does one create this amazing email? The best advice is to be unique. Set yourself apart form the sea of sameness that is most of the emails people receive. Most importantly, though, identify a specific goal. What is the idea action you are trying to get your readers to do? Always personalize when possible! Be consistent, clear, and concise, while still adding personality into the email. And of course, at the bottom of your email, add in a share and subscribe button.
These are just a few tips and tricks to improving your email marketing strategies. The best thing you can do it track your ROI to see what works best for you and your clientele.