We’ve been noticing that some companies do not place a large enough emphasis on their marketing strategies. Some might even think that it is enough to just have a couple of influencers shout out their brand and add in a couple of blogs… maybe. We’ve talked plenty about how this is simply not sufficient marketing technique. We tend see this the most with young companies and startups—they have big ideas but lack the strategy to actually make it something more.
Of course, having an influencer tweet about your product to their mass amounts of followers or having a blogger discuss your service does not hurt at all. Most likely, they will forget about you the following week. You would be lucky to get the type of signups you desire. It does help a bit—just not the way you want it to. These are supplemental marketing tips, not the whole strategy.
Marketing is about building brand awareness and trust within your field. One shout out from some influencer is not going to help you achieve this. That is where we utilize a balance of inbound marketing techniques and networking skills.
We know that inbound marketing helps us with many vital and relevant things, such as:
- Keeping up to date with buying trends
- Nurturing relationships
- Building brand awareness
- Capturing data
- Measuring results
All of these points are completely necessary in any profitable business and should be take into special consideration while figuring out a marketing strategy. However, it takes time to successfully navigate the world of social media. The Social M’s made a great claim that really resonates with our topic—“You need persistence and constant exposure.”
The best tip we could give you in regards to your marketing strategy is to BE CONSISTENT! You cannot just expect one promotion on a popular tech page [or whatever is relevant in your field] to completely turn around your company. It takes time, effort, and most importantly, consistency to do so. Weekly blogs, daily tweets, and an updated website are vital pieces of the puzzle. You have to become a credible and reliable source for the people interested in your field—and a large part of becoming this is providing them with consistent information.
This past week, we had a conversation with someone who said that marketing was just glorified sales. This could not be further from the truth. As we mentioned before, marketing helps build up our brand awareness and trust—and naturally this helps with sales, but it is so much more than that. Marketing is about promoting your companies’ positive image. It is about boosting your image in a particular light so that more people with trust you as a credible source. That, of course, results in a more profitable and successful business.
Recent Comments