Building up a reputation is absolutely vital when it comes to your business strategy. You want to have a consistent image your audience will recognize. You also want to make a good impression on prospective customers as well!
That being said, let’s dive into Dan Scalco’s tips for building a strong brand identity!
- “You’re selling your brand, not a product.” Let’s face it, there are tons of other companies that do exactly what we do. The difference is the brand and the company mission. It’s the people who make the experience– it’s the heart that goes into what we do everyday that people are drawn to. Show your brand, not just your product. Who are you and why are you different than all the others who can provide the same product?
- “Your brand should reflect who you really are.” Sticking with that theme, your brand should really reflect your company mission. It’s not enough to just say it– actions speak far louder than words (sorry for the cliche, but it’s particularly true here.) What is it that your audience wants to experience? Let each choice you make in regards to your business reflect exactly who you are as a company.
- “You are only as good as your art and copy.” Content matters! Your copy and art is a huge part of what your brand is supposed to be. Your copy, images, and landing pages should all consistently align with your brand reputation.
- “It’s OK to rebrand.” This is so important to remember! Change is a good thing! It is fully okay to rebrand when you need to rebrand. Within reason obviously– don’t go changing every little thing every six months, otherwise you won’t be recognizable to your existing clientele.
- “Don’t resort to gimmicks.” Just don’t do it. Gimmicks are the worst and totally unoriginal. Think outside the box and be unique. Don’t get lazy and throw together a few whitepapers and hope for the best. Put thought and effort into all things and your business will thrive. Your company’s identity matters and it should be a priority.
So, marketers, what do you think? Are you ready to set yourself up for success?
Recent Comments