We all know how important SEO is in conjunction with our content strategies. They are all pieces of the puzzle, right? But sometimes it’s easy to lose sight of some of those backend pieces that stabilize the whole framework.
Let’s dive into some factors other than the obvious keywords and backlinks that will help you delve deeper into the world of SEO.
- “Metadata” Metadata (or data about data) is how those search engines validates the relevancy of your content to what’s promised in the page data. Clearly, meta descriptions are not a ranking factor, but including ones that remain relevant with the most up to date algorithms is key. Why, you ask? Because you’ll want to make sure your competitors aren’t creeping in and pushing you out with more valuable copy, that’s why!
- “Site speed” This is so important, we’ll say it twice: site speed can make or break your page experience. We live in a world of instant gratification. People want instantaneous load times. Google is no different. They even confirmed that page load times factor in to SERPs. People enjoy quick and positive page experiences and Google will optimize towards pages that make people happy.
- “Mobile-first indexing” You’ve heard it more than once from us, but mobile is everything these days. Since mobile isn’t just a trend to recognize as it passes by. It’s for the long-haul… well at least until new tech blows it out of the water, that is, but we digress. Mobile is overtaking desktop, so Google is going to start using your mobile site for indexing content. You know what that means, right? Mobile optimization isn’t just a good idea, it’s essential.
These are just a few factors of many to improve your search engine optimization, but it is a good start. You may also want to read more here.