Blog
V10.29: Online Presence Rules
Don’t ever forget that anything can be a component of your marketing strategy. It could be something obvious, like your email campaign, or something not so obvious, like your website layout. Bottom-line: Your online presence should be a huge priority in your plan of action as it is your primary face to the outside world and your inbound campaigns.
read more
V10.28: The Joys Of Both Inbound And Outbound Marketing
It should be no secret to any marketing professional that embracing inbound marketing can lead to success. Today, I’d like to take a moment to talk about the differences between outbound marketing and inbound marketing and why one style is getting better results n today’s socially-driven world.
read more
V10.27: Companies Giving Back Improves Brand Presence
The world we live in is shaped by interactions. It is these interactions that make us who we are as professionals, as marketers, and as people. In the world of marketing, we sometimes lose the human element in the crazy cyber world we life in. It is important to remember what it means to be a human being—more than that—a good person.
read more
V10.26: Marketing Automation Revisited
There is the running joke that marketers automate everything. Haha… very funny, right? But behind every joke is a little bit (or a lot) of truth to it and this is no different. Automation has made our jobs much more simple and practical. So what is marketing automation, why do we want it, and which company do we turn to for it?
read more
