Blog
V10.25: Know Your Personas
In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always understanding, developing and maintaining buyer personas will make or break your marketing career. The idea is to have one type of person in mind when creating your buyer persona. They are semi fictional characters that marketers create through research. They represent your ideal customer!
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V10.24: Gratitude Goes A Long Way
We live in a time where gratitude seems to go forgotten too often. There is a certain art to the thank you page that we sometimes forget the importance of. It seems like such a trivial step, but it is actually one of the most important aspects of your call-to-action (CTA) landing page process. Of course, the actual content is the most important (content is ALWAYS king) but the thank you page provides something much needed: humanizing your company and delighting your customers.
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V10.23: Revisiting Public Relations
In the past, I’ve talked about how delighting customers is vital to furthering your business. This is mainly because word of mouth is one of your strongest marketing assets. Public relations are absolutely essential in regards to promoting your company. The most important thing to remember when it comes to PR is people.
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V10.22: The Rise of Guerilla Marketing
These exceptionally weird times requires unconventional methods to marketing campaigns; what works, what doesn’t, and what is just plain crazy. Guerrilla marketing, named for guerrilla warfare, utilizes alternative and unconventional strategies in order to promote your product, company, and so forth. Usually, it is low-cost or even free!
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