Blog
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V10.9: Developing Marketing Lists
Inbound marketing success hinges upon how well you cultivate your list. Unfortunately, your email database decreases around 25% each year, so it is vital to keep it up to date and on point. Make sure to produce valuable and interesting content and constantly work to grow your email list.
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V10.8: Revisiting Marketing 101
You know your tax dollars are not exactly being put to good use when you come across a blog entitled “Marketing 101” on the SBA.gov US Small Business Administration website providing the insightful advice of “satisfy customer needs” and “profitable sales volume is more important than maximum sales volume.”
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V10.7: Financing A Startup
Do you have a great idea for the next great thing or service? Have you put together the prototype, thought through (and written out) your business plan, resource requirements and go-to-market strategy? Have you tested it out on friends and family? If you’ve answered yes to all of these questions then the last question is one of funding. How do you plan on securing the funding for launch and the startup costs to prove out your hypothesis?
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V10.6: Leadership Best Practices
Thomas Paine is credited as the “the father of the American Revolution” courtesy of his Common Sense but I admire him as the man who said “lead, follow or get out of the way.” If ever there was advice that every business executive should heed, this is it.
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