Blog
V10.33: Driving Thought Leadership Through Social Media
Thought leadership campaigns are often overlooked my executives as frivolous because it is all but impossible to trackback a direct ROI. We also lose track of how valuable social media can be and as marketers in an inbound marketing world, it is actually a marketing imperative to utilize these social sites to their full potential and that involves creating content continuously for true thought leadership.
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V10.32: 3 Steps to Marketing Through The Summer Slump
As summer temperatures climb into new all time highs and people are finally being able to get out of the pandemic lock-down, it is no wonder that marketing brings yet another new set of challenges. Summer is a time for relaxation, fun, vacation, and… marketing. Wait what? Yes, you read that right. Marketing doesn’t stop just because summer started; it’s a full time gig.
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V10.31: Email Marketing Overload?
The recent pandemic has certainly required marketing professionals to rely maybe a little heavily on email marketing. It also gave us an opportunity to never underestimate the power of a great email campaign. It can truly do wonders for your business. Email marketing is one of the most profitable marketing channels in terms of your ROI. I’m definitely a firm believer in the power of Social Media, but an email campaign (when done right) can be even more profitable.
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V10.30: Marketing Baby Steps
Yes, small things can make a huge difference; one drop of water at time eventually makes an ocean (or something like that, right?), so it also goes for marketing campaigns. So now is the time to reflect and to take a moment to tell you guys some of the very simple things you can do to make a big difference in your marketing strategy.
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