by banderson | Jun 9, 2014 | Leadership, Strategy, Volume Series
In the past, I’ve talked about how delighting customers is vital to furthering your business. This is mainly because word of mouth is one of your strongest marketing assets. Public relations are absolutely essential in regards to promoting your company. The most...
by banderson | May 26, 2014 | Leadership, Strategy, Volume Series
A successful marketer knows that eventually you have to update your brand in order to evolve with the times. It is important to keep things relevant. However, it can be very detrimental if you do it wrong. The chasm many fall into here is chasing fads instead of...
by banderson | May 5, 2014 | Leadership, Social Media, Volume Series
It seems that since the dawn of the industrial age, enterprise business models have been the textbook case study of an oligarchy if not an outright dictatorship. Which is to say that large groups of people are held to the standards, demands and of course whims of a...
by banderson | Apr 7, 2014 | Leadership, Marketing, Volume Series
Great Chief Marketing Officers (CMOs) exceed expectations across all marketing and business disciplines often. They understand the delicate balance between qualitative and quantitative results delivered with relentless attention to team dynamics and political...
by banderson | Feb 10, 2014 | Leadership, Strategy, Volume Series
Do you have a great idea for the next great thing or service? Have you put together the prototype, thought through (and written out) your business plan, resource requirements and go-to-market strategy? Have you tested it out on friends and family? If you’ve...
by banderson | Feb 3, 2014 | Leadership, Strategy, Volume Series
Thomas Paine is credited as the “the father of the American Revolution” courtesy of his Common Sense but I admire him as the man who said “lead, follow or get out of the way.” If ever there was advice that every business executive should heed, this is it. However,...
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