by banderson | Mar 7, 2022 | Leadership, Marketing, Strategy, Volume Series
Successful people do not give up when something doesn’t work out the way they wanted it to. Sometimes– more often than not– we are going to fail again… and again… and again. As cliché as it sounds, you have to keep working at it. In a past blog, we talked...
by banderson | Feb 7, 2022 | Leadership, Marketing, Strategy, Volume Series
Often there comes a time when executives, entrepreneurs and board of directors have to make hard decisions on whether to stay the course, make small corrections or execute a major strategy pivot. Sometimes it is change for the sake of change. Sometimes it is an...
by banderson | Jan 3, 2022 | Leadership, Marketing, Strategy, Volume Series
Somehow we survived 2021 and 2022 is here at last! With that in mind, it’s time to start the year off right with good habits. Often times, we think we have to be a superhero in order to advance in our careers. This is simply not the case. You don’t have to do it all...
by banderson | Dec 27, 2021 | Marketing, Social Media, Strategy, Volume Series
Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact doesn’t hurt. So, for all of you who don’t have JP Morgan or Coca Cola or Facebook’s budgets,...
by banderson | Dec 20, 2021 | Leadership, Marketing, Strategy, Volume Series
If I had $1 for every time I was asked what my philosophy of marketing was, I would have enough money fund a water well for my favorite charity. Usually I’m asked this by people with preconceived notions of what marketing means to them…some good, some bad, some...
by banderson | Dec 13, 2021 | Demand Generation, Marketing, Strategy, Volume Series
The world is truly flat thanks to the worldwide web and while browsing new topics I love uncovering other marketing professionals from distant places who share the values I hold dear for both the art and science of marketing. For lack of a better description I...
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