by banderson | Sep 8, 2014 | Leadership, Marketing, Volume Series
The world is truly flat thanks to the worldwide web and while browsing new topics I love uncovering other marketing professionals from distant places who share the values I hold dear for both the art and science of marketing. For lack of a better description I...
by banderson | Sep 1, 2014 | Marketing, Strategy, Volume Series
With 2014 rapidly chugging along, I thought it would be a good idea to talk about some of the trends remarked to dominate the year. At the close of 2013, I read an article titled “The Top 7 Online Marketing Trends That Will Dominate 2014,” written by Jayson DeMers. He...
by banderson | Aug 4, 2014 | Marketing, Strategy, Volume Series
Never underestimate the power of a great email campaign. It can truly do wonders for your business. Email marketing is one of the most profitable marketing channels in terms of your ROI. I’m definitely a firm believer in the power of Social Media, but an email...
by banderson | Jun 23, 2014 | Marketing, Strategy, Volume Series
In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always understanding, developing and maintaining buyer personas will make or...
by banderson | Jun 2, 2014 | Marketing, Strategy, Volume Series
Lately I’ve been thinking a lot about unconventional methods to marketing campaigns; what works, what doesn’t, and what is just plain crazy. Guerrilla marketing, named for guerrilla warfare, utilizes alternative and unconventional strategies in order to promote your...
by banderson | Apr 28, 2014 | Marketing, Strategy, Volume Series
Every successful company has strong marketing and sales teams working together. There seems to be a stigma attached to the idea of the two teams always at odds, as if they are competing against each other. This is not the case. In fact, they are two halves of the same...
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