by banderson | Jun 24, 2013 | Inbound Marketing, Strategy, Volume Series
One great question is worth ten statements any day of the week and twice on Sundays. Unfortunately all too often marketing professionals start out with a diatribe of information instead of a single question to better understand who is the audience, what do they need...
by banderson | Jun 17, 2013 | Demand Generation, Strategy, Volume Series
Outside of tradeshows, content syndication is the second most used delivery vehicle for predictable lead flow at a set cost per lead (CPL). It seems to fly in the face of inbound marketing tenants for generating your own website traffic and social conversation, but...
by banderson | Jun 10, 2013 | Philanthropy, Strategy, Volume Series
To know one’s SELF Is to look within and find Your heart cannot be on a shelf. Let spirit soar and ground to mind To honor one’s FAMILY Is to make time, to be present And find the glee. Let love prevail and intent cement To share one’s COMMUNITY Is to recognize the...
by banderson | Jun 3, 2013 | Marketing, Strategy, Volume Series
Do you rely more on your mind than physical labor in daily work activities? If so then you can be classified as a knowledge worker and as a knowledge worker you have a level of expectation from your employer as well as they have expectations from you. This...
by banderson | May 20, 2013 | Marketing, Strategy, Volume Series
Yes, vampires exist and you probably know a few of them. And no, I’m not referring to the ones from Bram Stoker or Anne Rice or Charlaine Harris or J.R. Ward or Stephanie Meyer or any that are of the blood sucking variety. For the purposes of this conversation I’d...
by banderson | May 6, 2013 | Marketing, Strategy, Volume Series
Marketing is a process not a project. We’ve discussed before how marketing’s best results are based upon 50% art, 50% science and 50% luck. Just because you had a great 2012 doesn’t ensure that the same will happen in 2013 if you continue down the same strategy as...
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