by banderson | May 26, 2014 | Leadership, Strategy, Volume Series
A successful marketer knows that eventually you have to update your brand in order to evolve with the times. It is important to keep things relevant. However, it can be very detrimental if you do it wrong. The chasm many fall into here is chasing fads instead of...
by banderson | Jul 16, 2012 | Marketing, Volume Series
You may have heard of a Brand Pyramid before. You may even have tried to develop one or two or ten for your organization at one time or another in your career. If you haven’t had this pleasure yet, then don’t despair, as this won’t require PhD level efforts. Most...
by banderson | Jul 9, 2012 | Design, Marketing, Volume Series
Historically branding was all about being descriptive or having a certain “cool” factor to be memorable. Of course having a huge advertising budget helps for global impact. So, for all of you who don’t have JP Morgan or Coca Cola or Facebook’s...
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