by banderson | Dec 15, 2014 | Leadership, Strategy, Volume Series
I have been reading a lot lately on how to become a Social CEO as well as about the value your employees’ first hand conversations with your customers to uncover not only what it is they want but more importantly what they need. But, what if there was an easy way to...
by banderson | Dec 8, 2014 | Leadership, Social Media, Volume Series
I’ve been thinking a lot about the art form that is engaging your employees. There is a certain finesse needed to help your team reach their fullest potential. With that comes a level of trust, respect, and dependability, but you must first master those qualities...
by banderson | Nov 10, 2014 | Leadership, Strategy, Volume Series
Innovation; however trite it may sound in the latest management manifesto, it is a truly important word, with so many meanings. As leaders, we place a high emphasis on success and progress, but how do we get there? How do we achieve success and propel our company...
by banderson | May 20, 2013 | Marketing, Strategy, Volume Series
Yes, vampires exist and you probably know a few of them. And no, I’m not referring to the ones from Bram Stoker or Anne Rice or Charlaine Harris or J.R. Ward or Stephanie Meyer or any that are of the blood sucking variety. For the purposes of this conversation I’d...
by banderson | Feb 4, 2013 | Marketing, Strategy, Volume Series
If you haven’t figured this out the hard way then you should be aware that it is far easier and less expensive to retain an existing customer and increase revenues year over year than it is to attract new ones. Some statistics have even measured the cost differential...
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