by banderson | May 11, 2015 | Inbound Marketing, Social Media, Volume Series
Blogs are obviously very important to your business. We’ve found that blogging can be very influential in both the short-term and long-term range. We have discussed some characteristics of a good blog before: a good word length, appropriate links; relevant images; a...
by banderson | Apr 13, 2015 | Inbound Marketing, Strategy, Volume Series
We have often talked about how helpful Hubspot can be. We wanted to take some time to encourage both you and your team to take the HubSpot Inbound Certification Program if you haven’t already. It is incredible learning experience and anyone of any age/level of work...
by banderson | Mar 23, 2015 | Inbound Marketing, Strategy, Volume Series
I don’t know how many times I’ve brought up inbound marketing in my blogs but it is so important that I’m going to do it again now. If you’ve been living under a rock and have no idea what inbound marketing is then it’s high time you learned. Hubspot describes it as...
by banderson | Feb 23, 2015 | Inbound Marketing, Social Media, Strategy, Volume Series
We’ve talked before about the importance of buyer personas and bringing in that human element. We know that always understanding, developing and maintaining buyer personas will make or break our marketing career. The idea is to have one type of person in mind when...
by banderson | Feb 16, 2015 | Leadership, Social Media, Volume Series
Because so much of what we do with marketing nowadays is online, we tend to forget that we are dealing with people. We lose sight of the fact that our core purpose behind everything we do is the people—helping them with an issue, converting them to customers, and so...
Recent Comments