by banderson | Sep 9, 2019 | Inbound Marketing, Strategy, Volume Series
We talk a lot about marketing strategy and various tactics to achieve our goals – but underneath all that, measurement is key. How else will we know what’s working and how to optimize? As you know, there are a lot of metrics out there that really don’t matter or...
by banderson | Aug 26, 2019 | Leadership, Marketing, Volume Series
Happy Monday, Marketers! I’ve been thinking a lot about competition lately- how it motivates us, how it tears us apart, how it brings people together. Isn’t that interesting? Competition is not inherently good or bad; it just is- and depending on our perception, it...
by banderson | Aug 19, 2019 | Inbound Marketing, Strategy, Volume Series
Leadership is a behavior, not a title. One does not magically become a leader with a promotion and a raise. It takes some major internal work and perception shifts to be an effective, successful leader. The first of these mental shifts is the acknowledgement of one...
by banderson | Jun 17, 2019 | Inbound Marketing, Social Media, Volume Series
Hello, Marketers! I come to you today with something on my mind. Something I’m sure you all have dealt with at some point or another. What is it you ask? Well, I’ll tell you: hate clicks. That’s right, I’m going there. So I hope you’re sitting down, because I’m about...
by banderson | May 28, 2019 | Marketing, Social Media, Volume Series
Feeling overwhelmed by the thought of implementing a solid social media strategy? It might seem daunting, but it is actually fairly straightforward. Let’s break it down, shall we? Social Media Today details 9 vital steps for building a social strategy that will help...
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