Blog
V10.17: Sales And Marketing Are Inseparable
Every successful company has strong marketing and sales teams working together. There seems to be a stigma attached to the idea of the two teams always at odds, as if they are competing against each other. This is not the case. In fact, they are two halves of the same team. Companies with a strong sales and marketing teamwork actually get 20% more annual revenue growth.
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V10.16: It’s Time To Delight Your Customers
Delighting customers is one thing every single business, no matter what product or service they offer, has in common with each other. Creating happy customers is absolutely essential in any business. Happy customers are one of your best marketing tools because they become loyal and passionate advocates for your company. Let them tell others about how great you are. Let them be a positive spokesperson.
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V10.15: Social Sales Comes Of Age
If prostitution is purported to be the world’s oldest profession, then surely sales must be the second oldest recognized; and since a marketing blog certainly isn’t the correct place to talk about the oldest profession in recorded history, it only makes sense to weigh in on how dramatically the second oldest has changed in recent times.
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V10.14: Becoming A World-class CMO
Great Chief Marketing Officers (CMOs) exceed expectations across all marketing and business disciplines often. They understand the delicate balance between qualitative and quantitative results delivered with relentless attention to team dynamics and political finesse. They truly believe that the smarter and harder they work, the luckier they get, because yes, luck does play a part in success.
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