Blog - Magnetic Monkey

V9.45: Becoming A Social CEO

by banderson | Nov 9, 2020 | Inbound Marketing, Social Media, Strategy, Volume Series

Welcome to the technological age, where Tweets are not just the sound a bird makes and Facebook is not some book with a lot of faces displayed, but an entire community of people. It seems like we’ve all jumped on the social networking bandwagon, right? WRONG! Apparently, only about one in every five CEO’s even have a social media account.

V9.44: Chief Digital Officer While Working Remotely

by banderson | Nov 2, 2020 | Inbound Marketing, Leadership, Strategy, Volume Series

Given the extended amount of time we have been “sheltered in place” it has become apparent how important your digital marketing strategy really is today. Without online campaigns to drive awareness, interest, desire and action most companies would have closed their doors by now. We also came across a very interesting article that raises a very good question. Is CMO a trite term? We’ve come to terms with the fact that we live in a technologically driven world and inbound marketing is the new ‘it’ thing. So, it follows that a new job description means a new job title, right?

V9.43: Developing A User’s Ad Experience

by banderson | Oct 26, 2020 | Inbound Marketing, Social Media, Strategy, Volume Series

I’ve been thinking a lot about ad experience these days and I have a few thoughts. As marketers, we all see how valuable advertising is and we’re quick to suggest paid campaigns. However, sometimes we let our desire to digitally advertise get in the way of creating the best user experience possible.

V9.42: Email Marketing In 2020

by banderson | Oct 19, 2020 | Demand Generation, Inbound Marketing, Strategy, Volume Series

Let’s talk about something we haven’t discussed in a while, shall we? Yes, social media is great and definitely performs very well, but email marketing is still a tried and true method. It delivers your message to a highly targeted audience while still remaining cost efficient.