Blog
V9.37: Mobile Generation Marketing Made Simple
This tech generation we live in is pretty much fueled solely on caffeinated beverages and mobile devices. We’ve talked before about how people like finding answers immediately and phones and tablets allow them to do that just about everywhere– wifi or no wifi. As marketers we need to make sure we are following what the people want.
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V9.36: Maximizing Inbound Marketing Success
No matter what your area of expertise, your company product, or your financial income, inbound marketing can help in a huge way. That’s the beauty of it! It can address a plethora of concerns. We all face the same types of concern when it comes to our businesses.
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V9.35: Websites Are A Process Not A Project
Have you thought about your website lately? Obviously, we’re huge advocates for inbound marketing, but it’s important to remember where you’re directing your traffic. To your website, of course! So, if any of your landing pages aren’t up to par, you’re going to see a great decrease in your conversions. Remember that websites should be treated like a process not a project. You should be updating them frequently.
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V9.34: Video-based Marketing Gets Attention
It’s clear that Facebook is going all in on video. Doesn’t seem so shocking anymore, but there are still a lot of advertisers and brands hesitant to invest in video. Yet, the truth is that “more than 75% of worldwide video viewing is mobile.” We can pretty much directly correlate that to the rise of social media and the mobile-focused user experience we all crave now. Most platforms, social or otherwise, need to have a mobile-friendly version if they hope to sustain their usability.
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