Blog
V10.41: Content Marketing Evolves
We have discussed many times that content is the most important facet of a good marketing strategy. Today’s society places a huge emphasis on social media, which is why businesses have now added them into their marketing approach. We already knew about Facebook, LinkedIn, and Twitter, but an increase of new sites is changing the face of organizations yet again.
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V10.40: Will Tradeshows Ever Be Viable Again?
We’ve talked a lot about the transition into an inbound marketing era and the value it can bring to your organization, but what is it that we’re leaving behind and what are we taking with us? Tradeshows are one of the most visible outbound tactics and merit a discussion relative to inbound value, but courtesy of the pandemic, they have become a bit of a dinosaur.
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V10.39: Improving Your CTAs
Don’t forget that small things can make a huge difference, as we have blogged before. Sometimes we get caught up in going for those huge projects, thinking that they will do wonders for us, thinking that this will be what puts us over the edge. Those big projects can be incredibly difficult, and often too time consuming to execute, so we turn to smaller measures.
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V10.38: Understanding Intent Marketing
Give your customers what they want. This seems pretty obvious, right? But consumers are much more technologically literate and are extremely comfortable with using Google to start their evaluation process. So, how do you match their search “intent” with your marketing strategy?
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