by banderson | Sep 16, 2019 | Marketing, Social Media, Strategy, Volume Series
Happy Monday, Marketers! Every once and awhile, we could all use some inspiration. And what better way to do that than with quotes by amazing female entrepreneurs? Being a woman in business can be particularly tough, so learning for those who have done it before...
by banderson | Sep 9, 2019 | Inbound Marketing, Strategy, Volume Series
We talk a lot about marketing strategy and various tactics to achieve our goals – but underneath all that, measurement is key. How else will we know what’s working and how to optimize? As you know, there are a lot of metrics out there that really don’t matter or...
by banderson | Sep 2, 2019 | Inbound Marketing, Leadership, Volume Series
Happy Labor Day, Marketers! We hope you all had a great long weekend and are ready to take the next week by storm! We sure are. You all know how much we LOVE digital marketing, but that is not the be-all-end-all tactic. Word of mouth is actually quite an important...
by banderson | Aug 26, 2019 | Leadership, Marketing, Volume Series
Happy Monday, Marketers! I’ve been thinking a lot about competition lately- how it motivates us, how it tears us apart, how it brings people together. Isn’t that interesting? Competition is not inherently good or bad; it just is- and depending on our perception, it...
by banderson | Aug 19, 2019 | Inbound Marketing, Strategy, Volume Series
Leadership is a behavior, not a title. One does not magically become a leader with a promotion and a raise. It takes some major internal work and perception shifts to be an effective, successful leader. The first of these mental shifts is the acknowledgement of one...
by banderson | Aug 12, 2019 | Leadership, Marketing, Volume Series
Hello Marketers, It’s Nikki adding a more feminine perspective! It’s that time again for us to highlight the great work of an inspirational leader. I’ve been really impressed lately with Sophia Amoruso. She is the fabulous, completely self-made entrepreneur behind...
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