by banderson | Aug 25, 2014 | Leadership, Strategy, Volume Series
We live in a world of constant chaos, particularly as marketers in a modern era. There is a steady stream of would-be problems, too many to-dos, and never-ending emails. So how, with this relentless pandemonium, do we stay relatively productive? How do we manage our...
by banderson | Jul 7, 2014 | Philanthropy, Strategy, Volume Series
We live in a world shaped by interactions. It is these interactions that make us who we are as professionals, as marketers, and as people. In the world of marketing, we sometimes lose the human element in the crazy cyber world we life in. It is important to remember...
by banderson | Jun 23, 2014 | Marketing, Strategy, Volume Series
In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always understanding, developing and maintaining buyer personas will make or...
by banderson | Jun 16, 2014 | Inbound Marketing, Strategy, Volume Series
There is a certain art to the thank you page that we sometimes forget the importance of. It seems like such a trivial step, but it is actually one of the most important aspects of your call-to-action (CTA) landing page process. Of course, the actual content is the...
by banderson | Jun 9, 2014 | Leadership, Strategy, Volume Series
In the past, I’ve talked about how delighting customers is vital to furthering your business. This is mainly because word of mouth is one of your strongest marketing assets. Public relations are absolutely essential in regards to promoting your company. The most...
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