We clearly live in exceptional times with the current pandemic and shelter in place requirements. Add to that the fact that we are now in the middle of summer. Summer is a time for relaxation, fun, vacation, and… marketing. Wait what? Yes, you read that right. Marketing doesn’t stop just because summer started; it’s a full-time gig. But how can you keep your target audience interested when they would rather be lying by the pool, soaking up some sun instead of being quarantined? You have to keep it fun, that’s how!
So, here are some tips to make your marketing techniques a bit more fun and entertaining.
- Be personable! There is nothing worse than reading a blog that’s bland; a blog that just goes and then and then and then. Tell a story or crack a joke! Don’t be afraid to weave some storytelling into your content. It is a great way to become relatable and engage your readers. It is easy to add in a personal anecdote. Being personable takes more than just stories and jokes. You have to pay close attention to your tone. Your readers don’t want to feel like your content is homework. It should be interesting and fun to read your stuff. Try to write more like how you would talk and not like some academic paper.
- Introductions matter! The intro is one of the most important parts of your blog. It pretty much sets the tone for the whole thing. It is also a great place to add in some of your creative content. It really does set the stage for the rest of your blog.
- Images and Videos make things fun! When you add really cool pictures or videos, readers are more likely to pay attention to your content. The old adage that a picture is worth a thousand words is actually pretty true. One picture can account for a whole blog! A well-placed image or a funny video can really add to your content. Plus, if you find a funny image that goes with the topic at hand, you kill two birds with one stone. You’ve got a cool image and a hilarious joke. Go you!
So, there you go! Just three quick and easy tips that help alleviate the boredom. Spice up your content in order to captivate and enthrall your readers. These tricks are great for keeping summer-stunned followers interested but are also good for your content year round. Why not always keep it fun?