Blog

V10.21: Rebranding Can Improve Or Crush A Company

by banderson | May 24, 2021 | Design, Marketing, Strategy, Volume Series

A smart marketer knows that eventually you have to update your brand in order to evolve with the times. It is important to keep things relevant. However, it can be very detrimental if you do it wrong. The chasm many fall into here is chasing fads instead of understanding and leading new market trends.

V10.20: Facebook B:B Marketing

by banderson | May 17, 2021 | Inbound Marketing, Social Media, Strategy, Volume Series

In this modern world, social media plays a significant role in furthering your business, so it may be time to update your marketing plan by adding a business Facebook page. Yes, Facebook can be very beneficial, particularly for the larger companies as more and more people no longer separate business from personal personas online.

V10.19: Social Noise During Social Distancing

by banderson | May 10, 2021 | Inbound Marketing, Social Media, Strategy, Volume Series

Social media has changed our world in ways some would term “revolutionary” and others term it “irrecoverable.” While world news has certainly illuminated the positive life-changing ways social media has helped specific causes, it seems that quietly, behind the scenes, enterprises have tried to use social media for their own revolutionary growth without the same impact. Unfortunately these times of social distancing has put even more pressure on the reliance for social interaction via social media and this has created a new set of challenges.

V10.18: The Demise Of Oligarchy Managment

by banderson | May 3, 2021 | Design, Leadership, Strategy, Volume Series

It seems that since the dawn of the industrial age, enterprise business models have been the textbook case study of an oligarchy if not an outright dictatorship. Which is to say that large groups of people are held to the standards, demands and of course whims of a small group of senior and middle management executives. That is until now. Today, cloud-based computing is flattening organizations faster than you can even look up the definition of oligarchy on dictionary.com.