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V8.32: Spotlight: Sophia Amoruso

V8.32: Spotlight: Sophia Amoruso

Hello Marketers, It’s Nikki adding a more feminine perspective! It’s that time again for us to highlight the great work of an inspirational leader. I’ve been really impressed lately with Sophia Amoruso. She is the fabulous, completely self-made entrepreneur behind Nasty Gal (a women’s online clothing retailer) and more recently founded her new company, Girl Boss. 

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V8.30: Understanding Media In All Its Forms

V8.30: Understanding Media In All Its Forms

Back at it again, fellow marketers! We thought it would be a good idea to discuss the various forms of media. Media comes in all shapes and sizes– and it’s important to note that you will not see success by utilizing only one of them alone. You have to create a holistic approach in order to reach people at different points of their nurture process. Kelsey Meyer with Hubspot writes, “Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.”

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