by banderson | Feb 22, 2021 | Leadership, Marketing, Strategy, Volume Series
You know your tax dollars are not exactly being put to good use when you come across a blog entitled “Marketing 101” on the SBA.gov US Small Business Administration website providing the insightful advice of “satisfy customer needs” and “profitable sales volume is...
by banderson | Feb 15, 2021 | Demand Generation, Leadership, Strategy, Volume Series
Do you have a great idea for the next great thing or service? Have you put together the prototype, thought through (and written out) your business plan, resource requirements and go-to-market strategy? Have you tested it out on friends and family? If you’ve...
by banderson | Feb 8, 2021 | Leadership, Marketing, Strategy, Volume Series
Thomas Paine is credited as the “the father of the American Revolution” courtesy of his Common Sense but I admire him as the man who said “lead, follow or get out of the way.” If ever there was advice that every business executive should heed, this is it. However,...
by banderson | Jan 18, 2021 | Design, Leadership, Volume Series
Last week we discussed the definition of marketing success in 2021 and how to achieve that. And now we should talk about how to prioritize in order to make time for the critical projects. We are also big proponents of working with integrity and consciousness....
by banderson | Jan 4, 2021 | Leadership, Marketing, Volume Series
We all want to help change the world, right? I’m sure you’re all thinking, “if only it were that simple and we were still stuck with a pandemic.” Well, what if it could be? What if there are business ideas out there that can potentially make real positive change? We...
by banderson | Dec 7, 2020 | Inbound Marketing, Leadership, Strategy, Volume Series
Becoming a Social CEO also requires that you nurture the value your employees’ first hand conversations with your customers to uncover not only what it is they want but more importantly what they need. But, what if there was an easy way to talk directly to the...
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