by banderson | Nov 8, 2021 | Leadership, Social Media, Strategy, Volume Series
It is no secret how much I love TED Talks and recently I came across a great one that I’m sure we can all relate to. Creator of films like Supersize Me, A Day in the Life, The Greatest Movie Ever Sold, and so on, Morgan Spurlock gives an insightful and hilarious TED...
by banderson | Oct 18, 2021 | Marketing, Social Media, Strategy, Volume Series
Welcome to the technological age, where Tweets are not just the sound a bird makes and Facebook is not some book with a lot of faces displayed, but an entire community of people. It seems like we’ve all jumped on the social networking bandwagon, right? WRONG!...
by banderson | Oct 11, 2021 | Marketing, Social Media, Strategy, Volume Series
We have discussed many times that content is the most important facet of a good marketing strategy. Today’s society places a huge emphasis on social media, which is why businesses have now added them into their marketing approach. We already knew about Facebook,...
by banderson | Aug 16, 2021 | Leadership, Social Media, Strategy, Volume Series
Thought leadership campaigns are often overlooked my executives as frivolous because it is all but impossible to trackback a direct ROI. We also lose track of how valuable social media can be and as marketers in an inbound marketing world, it is actually a marketing...
by banderson | Jul 19, 2021 | Demand Generation, Inbound Marketing, Social Media, Volume Series
Don’t ever forget that anything can be a component of your marketing strategy. It could be something obvious, like your email campaign, or something not so obvious, like your website layout. Bottom-line: Your online presence should be a huge priority in your plan of...
by banderson | Jul 5, 2021 | Philanthropy, Social Media, Strategy, Volume Series
The world we live in is shaped by interactions. It is these interactions that make us who we are as professionals, as marketers, and as people. In the world of marketing, we sometimes lose the human element in the crazy cyber world we life in. It is important to...
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