by banderson | Jun 20, 2016 | Marketing, Strategy, Volume Series
We’ve talked in depth (maybe more than necessary?) about content marketing strategies, so you should be more than updated on the topic. We wanted to talk today about the importance of aligning that marketing technique with your mission statement. It’s not enough these...
by banderson | Jun 13, 2016 | Social Media, Strategy, Volume Series
We know how great people are for spreading the word about what a company or product or service is like. Um, hello, that’s why Yelp is so popular. Word of mouth is the best *free* marketing strategy out there. Getting satisfied customers to talk about you to their...
by banderson | May 23, 2016 | Marketing, Strategy, Volume Series
Okay okay, we know what you’re going to say: another blog about the importance of listening to our audience? YES! Simply put, it’s just that necessary. Obviously, content is still extraordinarily vital. BUT, it is your audience that reads and engages with that...
by banderson | May 16, 2016 | Marketing, Strategy, Volume Series
We’ve heard before that being busy is NOT the same as being productive. And, wow, is this true! We know that productivity comes from many things, including accountability, follow through, teamwork, realistic targets, and discipline. Sometimes being productive comes...
by banderson | May 9, 2016 | Inbound Marketing, Strategy, Volume Series
Okay, we know we talk about content marketing a lot and for good reason too– all hail the king/queen of marketing. There is something else that we haven’t yet touched on yet– and it’s kind of an important factor. Sometimes people dismiss the idea of...
by banderson | Apr 18, 2016 | Leadership, Strategy, Volume Series
We should know by now that good communication is an absolutely vital skill in the leader’s playbook. A leader knows how to do more than just dictate; they have mastered the art of engaging their employees. A HUGE part of that is learning how to effectively...
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