by banderson | Jun 4, 2018 | Demand Generation, Inbound Marketing, Volume Series
As you all are well aware, content is king. The type of content you create will help your target market better understand the value you bring to the table. But what if you’re creating content they don’t care about? Well, we can’t have that, can we? It’s so important...
by magmonkeynew | May 21, 2018 | Design, Marketing, Volume Series
As you know from our last blog, user experience is absolutely everything. One negative experience – particularly on your website- and the person will never come back. If the user experience is trash, people will associate that with your brand, product, and/or service....
by banderson | Feb 16, 2015 | Leadership, Social Media, Volume Series
Because so much of what we do with marketing nowadays is online, we tend to forget that we are dealing with people. We lose sight of the fact that our core purpose behind everything we do is the people—helping them with an issue, converting them to customers, and so...
by banderson | Oct 27, 2014 | Leadership, Strategy, Volume Series
Constant communication with your customers is absolutely essential to the success of your business. It is critical to maintaining the pulse of your operation. You have to know exactly what it is that your customers want and need from you; otherwise you will become...
by banderson | Jun 23, 2014 | Marketing, Strategy, Volume Series
In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always understanding, developing and maintaining buyer personas will make or...
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