by banderson | Feb 11, 2019 | Leadership, Strategy, Volume Series
In marketing, we all have that elusive white whale in our purview: brand awareness. For those of you lucky enough to work for or own large, well-recognized companies, well good for you, that’s awesome! Everyone needs brand awareness though– even the large...
by magmonkeynew | May 21, 2018 | Design, Marketing, Volume Series
As you know from our last blog, user experience is absolutely everything. One negative experience – particularly on your website- and the person will never come back. If the user experience is trash, people will associate that with your brand, product, and/or service....
by banderson | Jul 31, 2017 | Design, Strategy, Volume Series
Mission statements, brand statements, and company goals– whatever words you want to use here all boils down to the same thing. What does your company stand for? What are the goals, values, ethics, etc.? Seems SO boring, trust us, we know. However, all companies,...
by banderson | Nov 24, 2014 | Leadership, Social Media, Volume Series
It is no secret how much I love TED Talks and recently I came across a great one that I’m sure we can all relate to. Creator of films like Supersize Me, A Day in the Life, The Greatest Movie Ever Sold, and so on, Morgan Spurlock gives an insightful and hilarious TED...
by banderson | Jun 23, 2014 | Marketing, Strategy, Volume Series
In last week’s blog, I mentioned how content is king. But, as true as this is, content is nothing without an audience to read it. We have chatted on this topic before but please remember that always understanding, developing and maintaining buyer personas will make or...
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